Made for Chefs!
Queen Professional is a food service range of products with 68 SKU’s, that needed to be updated to become more aspirational and chef focused. A strong navigation system was required so busy chefs could easily navigate the range. Neon was engaged to re-design the current Queen Professional range. The inspiration was more Heston Blumenthal than current food service range designs in market.

A range for professionals only. A clearly navigated system, and simple iconic use of imagery to differentiate the product ranges and communicate product features and benefits.

Queen Professional Range Design
• Strategy
• Design
• Packaging