LEDA GLUTEN FREE BRAND REFRESH
Leda has been producing gluten free and dairy free products since 1996. With outdated branding, Leda was not performing as well as it could, and with increasing competition in this space they needed to refresh. Leda approached Neon to overhaul their look and feel, and create packaging that reflected their brand values, leapt off the shelves, and allowed for incorporation of new products.
CORE BRAND RE-DESIGN
The Leda logo was redeveloped to modernize, reflect the brands values, and help communicate a healthier offering to consumers.
The Leda packaging was completely overhauled, bringing fun and personality to their entire biscuit range, and allowing for a strong tone of voice to flow through their existing and developing portfolio.
LEDA RANGE DEVELOPMENT
The solution involved segregating ranges within the Leda portfolio, whilst maintaining our strong new look and feel.
Indulgence, Snacking and Bakery ranges were given their own specific architecture, whilst staying strong to the overall Leda brand style.
Leda Brand & Packaging Design
• Strategy
• Design
• Packaging